Clients wanting to establish or boost awareness of their product, service, organisation or event can benefit from carefully planned and sustained media relations activity.

A successful media relations programme achieves positive editorial coverage and leads to heightened market awareness in key sectors.

Newspapers, trade and business journals and consumer magazines are typical of the publications targeted. Radio and television stations may also be relevant.

How does media relations work?

More credible than advertising, a media relations programme is commonly based on the preparation of news releases and/or longer feature articles. These are drafted in an editorial style, making it possible for journalists to use them with little or no alteration.

Well-taken supporting photographs often encourage stories to be used.

Andrew Buchanan Communications will help plan and implement effective media relations to support your marketing or public relations strategy.

Media relations in practice: